7Eleven are letting the food speak for itself – literally - in this new commercial campaign promoting their “made to munch” range of fresh food within Australia.

The stop frame spots, Directed by Trunk Animation’s Steve Smith, feature a fruit salad with attitude that compares himself to an Olympic athlete and demands “eat me” and a repressed English chicken sandwich who tentatively plucks up the courage to invite us to “feast” on him.

Artem had the task of creating practical stop frame puppets that retained the look and feel of the real products – a fruit salad, a chicken salad sandwich and some choccy milk. 

Bob Thorne, SFX Supervisor at Artem said:

“The food had to look as mouth watering as possible.  We had to be pretty inventive in recreating them from materials that would be durable enough to withstand the shoot and armatures, whilst looking good enough to eat.  After much experimentation, we ended up with multigrain bread made from polyurethane foam with real seeds, filled with foam latex chicken, electroformed copper rocket and silicone tomatoes! Not as healthy as the real thing perhaps, but it looked yummy.”