Warm and Fuzzy wanted to wrap their models in luxurious attire made entirely from soft bubbles for a new Dove Cream Oil campaign.  The director wanted to demonstrate the irresistible feeling Dove Cream Oil gives skin.  To do this the lathery clothing had to make the wearer feel as though they were being enveloped in a super soft mink coat.  A lot easier said than done…

Rising to the challenge, the Artem team set to work experimenting with all manner of bubble fluids – from the type you find in children’s party bags to special long staying solutions containing polymers as well as mountains of bubble bath.  Air rigs and water jets were tested at various pressures with the liquids on mannequins and the effect noted.

After a lot of tweaking and a test shoot, we found a great solution that had the desired effect as well as enough staying power for a shoot.

In addition the team built rigs to create the liquid product shots with drops of oil landing in Dove cream on demand.