Crispin Porter Bogusky came up with a challenging idea for a new Miller Light campaign.

The script follows Rodin’s “Thinker” as he stirs, dismounts his plinth and wanders the streets of Paris becoming disillusioned with the beer choice.  A chance sighting of a plane flying over the Eiffel Tour prompts him to negotiate airport security and head stateside where he is rewarded with a cool Miller Light.

Director Ulf Johansson really wanted to capture everything ‘in camera’ so production company, Smith & Sons, sought out Artem to see how this idea might become a workable reality.

After quite a bit of discussion and a shopping spree at the Burrell Collection in Glasgow, a prosthetics and special costume route was decided upon and work started.  With only 3 weeks from casting to shoot, we were up against it.

All 6ft 7” of Britain’s tallest man had to be life cast so that we could sculpt him into Rodin’s most famous work of art before moulding and casting it in silicone rubber to create the costume.

Artem SFX Supervisor / Designer, Bob Thorne, comments;

 ‘We were lucky to have a great team available to work on this job. Our resident sculptor, Stan Mitchell, did an amazing job and was supported by a crack team of moulders, painters and fabricators who made the costume look suitably bronzed.  Neil was incredibly tolerant of the exhausting procedures involved and we got a great result.  The spot has a really nice feel to it.”