To promote the European Commission’s “Get Active” campaign, supported by UEFA, AMV.BBDO came up with a great script that pits an armchair bound football team against one on foot.
To make things more interesting, Director Ulf Johansson’s treatment equipped the furniture with a few added extras. That’s where Artem came in.
We customised five household armchairs, using a combination of mechanical engineering and pneumatics to make them perform specific moves to assist the occupants in heading, kicking and tackling whilst remaining seated.
Despite this extra help, the seated occupants loose to the team on foot, reinforcing the campaign message “get out of your armchair” that aims to encourage physical activity and combat obesity.
The spot will be broadcast Europe-wide during Champions League matches starting on the 18th September.
Artem SFX Supervisor / Designer, Bob Thorne, comments;
“This was a really fun job to work on. The crew had a great time testing out the chairs – particularly the fully motorised one that you can drive! We were heading and kicking balls all over the workshop, allowing the pneumatics to do all the work. The night shoot was also enjoyable and, appropriately, took place at a five-a-side pitch in North West London with the lit up Wembley arch as a backdrop.”
To watch the ad click here. |
