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Our friends over at TRO set us the challenge of making an up-scaled arcade-style grabber for British Airways as part of their 'Winter Sun' campaign. It took pride of place in the main concourse at Westfield Shopping Center for 3 days, where players had the chance to win one of 1,700 prizes including free flights.
Project Breakdown
Artem worked closely with TRO to bring their concept to life.
We used a mixture of 3D design and hands-on expertise to build a bespoke mechanism.
We utilized the traditional design of an arcade grabber but housed in a 2.5m cube.
Most arcade games are difficult to win, but our brief was to design something that could be won more often than not!
The exterior was styled to resemble a Tiki bar and filled with 1700 prizes, bringing a little sunshine to passers by.
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London
Segro Park Perivale Horsenden Lane South, Greenford UB6 7RH 0208 997 7771Scotland
64 - 68 Brand St Pacific Quay Glasgow, G51 1DG 0141 427 5775Manchester
Unit 7, Westwood Business Centre Oldham OL9 6HN 0161 302 1178© 2024 Artem