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We worked with MJZ Ltd on the latest Churchill Insurance commercial. The lovable canine has gone CGI for this campaign so we've had to put away our nodding dog model. ('Oh, no!')
Project Details
Artem were asked to make a remote controlled skateboard and operate it around a designated route.
To make the action of the skateboard realistic the Artem team fitted servos to control the angle of the axels, mimicking the weight of its absent rider as it ‘banked’ around corners.
An Artem operator travelled around the course on the camera vehicle, remotely controlling the board to interact with the camera action.
Artem Technician Controls the Skateboard
With CGI Churchill on Board
Best Headline Ever...
Maquette and Tracking Markers for CGI
The Maquette on Set
Electronics
Final Skateboards
1 / 7
You can see the full Churchill 'Chill' advert here
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London
Segro Park Horsenden Lane South Greenford UB6 7RH 0208 997 7771Scotland
64 - 68 Brand St Pacific Quay Glasgow G51 1DG 0141 427 5775Manchester
Unit 7, Westwood Business Centre Oldham OL9 6HN 0161 302 1178© 2024 Artem